Friday, May 25, 2007

PR by redefinition of words

Minor newspeakification of note: Some commercial sites such as and redirect you to a page devoted entirely to serving up an ad before letting you proceed to the article you want to read. Both at least give an option to click a hyperlink that skips past the adpage with minimal fuss. The text for the hyperlink that lets you at is "Skip this ad".

The text for the hyperlink at is "Skip this welcome screen".

I can accept the need for acquiring revenue by force-serving advertising, but trying to redefine the imposition as a pleasing "welcome message" isn't going to make me suddenly start wanting it. Let it go, Forbes.

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